YouTube Fashion & Beauty Launch

To introduce the newly minted YouTube Fashion & Beauty vertical to New York Fashion Week, YouTube held a star-studded launch party hosted by Derek Blasberg. The occasion called for an elegant meets edgy aesthetic with a plush lounge, art installations, social moments, and custom fabricated stage anchoring a headline performance by Future. The guest list included A-listers Serena Williams, Gigi & Bella Hadid, Diplo, Alexander Wang, and many more. This event was designed and produced by MAS Event + Design.

Project Contributions:

• Partnered with CAA to secure and produce a performance by Future

• Managed the creative development and fabrication of the custom stage and art installations

• Collaborated with Cha Cha Matcha to develop a co-branded pop-up bar

• Developed and produced brand visual identity

• Sourced and produced gifting moment

• Owned day-to-day client relations 

• Oversaw event production, logistics, and security planning