JOOPITER is a digital-first auction house and content platform founded by Pharrell Williams. Launched in 2022, JOOPITER serves as a space for collectors, curators, and creators to discover and explore rare cultural artifacts. The platform focuses on honoring these items by highlighting their provenance and intrinsic relevance through carefully curated auctions. 

The inaugural auction, titled “Son of a Pharaoh,” featured 52 unique items from Pharrell’s personal collection, including custom jewelry, fashion pieces, and other rare collectibles.

JOOPITER aims to create a community and commerce destination where budding and seasoned collectors can engage with cultural artifacts. The site is enriched by original editorial content and archival imagery that delve into the stories behind the items.