YouTube Latin American Creator Summit

YouTube amplified community building amongst Latin American Creators with a 3-day summit in Los Angeles. The summit created spaces for candid and personal conversations between YouTube executives and Creators about the vision for the platform moving forward and the state of content creation as a whole. The main stage also hosted fun activities balancing out heavier discussions as well as special guest appearances from Pitbull and Hannah Beachler.

Intentional themes and design channeled the vibrancy of Latin American culture allowing the Creators to feel seen. Each creator was greeted with a custom gift and collateral in their native language. This event was designed and produced by MAS Event + Design.

Project Contributions:

• Guided YouTube’s efforts to recognize the Latin American creator community

• Created and executed culturally relevant event programming for the 3-day experience covering design, themes, music, food, and gifting

• Developed visual branding and collateral in English, Spanish, and Portuguese

• Coordinated translation services for Spanish, Portuguese, and English language speakers and guests to experience the event in their native language

• Managed overall project planning, budget, and logistics