#YouTubeBlack Creator Summit

YouTube hosted 100 Black Creators for the #YouTubeBlack Creator Summit in Washington D.C., a city full of rich Black history from Howard University to the legendary Ben’s Chili Bowl. The event consisted of a week of curated, thoughtful programming. The Line Hotel provided a beautiful backdrop for YouTube to recognize and support established and emerging Black Creators.

Programming included conversations with Naomi Campbell, Janelle Monae, Steve Pamon (Parkwood COO), Lakeith Stanfield, YouTube Execs, and Creators. Following the panels, Creators connected over decadent group meals and guided activities. Each day’s momentum culminated in vibrant parties at the Black-owned cultural hub, Diet Starts Monday, and the cutting-edge music venue, Flash. This event was designed and produced by MAS Event + Design.

Project Contributions: 

• Served as the lead producer and client lead for the overall #YouTubeBlack Creator Summit experience

• Acted as the driving force behind creative development of event narratives and themes pulling from modern and nostalgic Black culture references

• Identified and booked noteworthy Black DJs, entertainers, photographers, and videographers to elevate the Creator experience

• Curated custom music playlists featuring contemporary, throwback, and global music by Black artists

• Scouted and secured venues that were both culturally relevant and on-brand

• Managed all event planning, logistics, venue, and vendor relations